Giving opportunity to change and grow the horizon of business

Name of the FPCL – Kumarghat FPCL

State – Tripura

District – Unakoti

This is an inspiring story of a Farmer Producer Organization (FPO) located in the state of Tripura who has not only imagined to broaden their boundaries but with judicious effort have achieved it. Kumarghat Farmers Producer Company Limited is a group of 305 number of people who are skilled and well known for their quality products in their community. But due to lack of brand packaging and visual representation; the company’s value and identity could hardly influence the customer perception to purchase the finished products. In time interval - with the handholding support from YK-LIBRA, the company has not only acquired the branding and packaging skill but also connected with the digital application platform like ONDC who has enabled more the 2,500 FPOs to sell products. This forum has enabled the company to enhance and extend their market opportunities and value addition that stimulates development and reduces poverty. Now the company with acquired technical knowledge is doing online business of their finished goods like Moringa powder, aromatic rice, local spices etc and have crossed the village boundary. Being the people of interior villages with limited knowledge, this company sets an example that with strong.